Radio advert

https://drive.google.com/file/d/0B7YwfWkocRCGQnJzMjVSRlFEeU0/view?usp=sharing

https://drive.google.com/file/d/0B7YwfWkocRCGRU5YWHRzdzZqVW8/view?usp=sharing

Evalutaion

In Radio this term we got set a task in making a radio advert which has to be for a client of our choose. I worked with Olivia and we ask Thorntons and they said we are aloud to use them to make and advert about Thorntons. We first researched about Thorntons and we found their slogan Chocolate Heaven since 1911. We then decided to make our advert very grown up and very mature because Thorntons is for the older generations. We then researched on what music we could use and we chose Hot Chocolate Sey Thing. Then we done the speaking over the top. 

What went well is that we managed to come up with a really good advert which sounded really professional and mature. What we could improve on is that we could try make our voice sound more lady like and mature to make the advert sound better and make it match our target audience. 

Equipment and Job Role

Equipment:

The equipment we will need is our script on paper so we know what to say, a memory stick with the relaxing music on so we can upload our music, a radio studio to record our advert. 

Job Role:

I am going to be doing the music and some of the talking. 

Olivia is going to be doing the talking.

Mood board

Pitch Ideas

Our client is Thorntons and we dieceied to base our advert on promoting The Continental collection. 

Our advert will start with slow music to draw attention, then you will hear
someone unwrapping chocolate. After, a ladys voice will say the catchy slogan, "chocolate heaven since 1911".   

Then she will say "get your continental box of chocolate now, which includes Thorntons best fudge, toffee and a vary of popular Thorntons chocolate, which the woman will love".

We decided to make our target audience woman which are 20+ because Thorntons is a rich expensive chocolate brand and we think the brand targets their products mainly at this age and gender range.

We believe that you should come to us for Thorntons chocolate because it is the best in the business, you get good chocolate for what you pay for and the company is reliable. 

We are the best person to make this because we are girls and we know our chocolate.

Script and Plan

Starts of with the music this carries on playing through out 
https://www.youtube.com/watch?v=7-m9uG50mSw
Then you hear a unwrapping of chocolate bar and a person eating it. Then you hear a woman voice saying:

Chocolate Heaven since 1911
Get your continental box of chocolate now, which includes Thorntons best fudge, toffee and a vary of popular Thorntons chocolate, which you will Love. 



 

Research

Thorntons

Thorntons is a UK company which is which was established by Joseph William Thornton in 1911 in which the first store was opened in Sheffield. Thorntons earning in 2013 was £221 million, Thorntons also owns about 249 shops and 186 franchises together with internet, mail order and commercial services. Its well known for its Toffee and Fudge. The slogans for Thorntons are "Chocolate heaven since 1911" and "The art of the chocolatier".