https://drive.google.com/file/d/0B7YwfWkocRCGQnJzMjVSRlFEeU0/view?usp=sharing
https://drive.google.com/file/d/0B7YwfWkocRCGRU5YWHRzdzZqVW8/view?usp=sharing
Thursday, 22 January 2015
Tuesday, 20 January 2015
Evalutaion
In Radio this term we got set a task in making a radio advert which has to be for a client of our choose. I worked with Olivia and we ask Thorntons and they said we are aloud to use them to make and advert about Thorntons. We first researched about Thorntons and we found their slogan Chocolate Heaven since 1911. We then decided to make our advert very grown up and very mature because Thorntons is for the older generations. We then researched on what music we could use and we chose Hot Chocolate Sey Thing. Then we done the speaking over the top.
What went well is that we managed to come up with a really good advert which sounded really professional and mature. What we could improve on is that we could try make our voice sound more lady like and mature to make the advert sound better and make it match our target audience.
Monday, 19 January 2015
Equipment and Job Role
Equipment:
The equipment we will need is our script on paper so we know what to say, a memory stick with the relaxing music on so we can upload our music, a radio studio to record our advert.
Job Role:
I am going to be doing the music and some of the talking.
Olivia is going to be doing the talking.
Thursday, 15 January 2015
Pitch Ideas
Our client is Thorntons and we dieceied to base our advert on promoting The Continental collection.
Our advert will start with slow music to draw attention, then you will hear
someone unwrapping chocolate. After, a ladys voice will say the catchy slogan, "chocolate heaven since 1911".
Then she will say "get your continental box of chocolate now, which includes Thorntons best fudge, toffee and a vary of popular Thorntons chocolate, which the woman will love".
We decided to make our target audience woman which are 20+ because Thorntons is a rich expensive chocolate brand and we think the brand targets their products mainly at this age and gender range.
We believe that you should come to us for Thorntons chocolate because it is the best in the business, you get good chocolate for what you pay for and the company is reliable.
We are the best person to make this because we are girls and we know our chocolate.
Our advert will start with slow music to draw attention, then you will hear
someone unwrapping chocolate. After, a ladys voice will say the catchy slogan, "chocolate heaven since 1911".
Then she will say "get your continental box of chocolate now, which includes Thorntons best fudge, toffee and a vary of popular Thorntons chocolate, which the woman will love".
We decided to make our target audience woman which are 20+ because Thorntons is a rich expensive chocolate brand and we think the brand targets their products mainly at this age and gender range.
We believe that you should come to us for Thorntons chocolate because it is the best in the business, you get good chocolate for what you pay for and the company is reliable.
We are the best person to make this because we are girls and we know our chocolate.
Wednesday, 14 January 2015
Script and Plan
Starts of with the music this carries on playing through out
https://www.youtube.com/watch?v=7-m9uG50mSw
Then you hear a unwrapping of chocolate bar and a person eating it. Then you hear a woman voice saying:
Chocolate Heaven since 1911
Get your continental box of chocolate now, which includes Thorntons best fudge, toffee and a vary of popular Thorntons chocolate, which you will Love.
https://www.youtube.com/watch?v=7-m9uG50mSw
Then you hear a unwrapping of chocolate bar and a person eating it. Then you hear a woman voice saying:
Chocolate Heaven since 1911
Get your continental box of chocolate now, which includes Thorntons best fudge, toffee and a vary of popular Thorntons chocolate, which you will Love.
Research
Thorntons
Thorntons is a UK company which is which was established by Joseph William Thornton in 1911 in which the first store was opened in Sheffield. Thorntons earning in 2013 was £221 million, Thorntons also owns about 249 shops and 186 franchises together with internet, mail order and commercial services. Its well known for its Toffee and Fudge. The slogans for Thorntons are "Chocolate heaven since 1911" and "The art of the chocolatier".
Tuesday, 6 January 2015
Proposal
In radio we got set a task in which to make an advert in which is for an actually business for us to play on Infuse radio. We had to get into pairs I went with Olivia. We went and ask Thorntons and they said they would be happy to for us to make an advert for them. We got a signed piece of paper saying that we got permission to use their business to make our advert about.
Then we research about Thornton and we found out that their slogan was Chocolate heaven since 1911, and we decided to use that in our advert. Then we looked on their website to see what chocolate we could advertise about we choose Continental which is their box of chocolate.
We then came up with our advert it is going to start with a sound of someone unwrapping a chocolate wrapper and eating it then it is going to be a female women voice saying chocolate heaven since 1911 and then its going to say Thorntons the chocolate you've been dreaming about and all through out this advert there is going to be soothing music playing in the background.
Our Target Audience would be woman which are 20+ because that's when you actually start buy chocolates and want to receive a box of continental chocolates and the box is very mature as well.
Then we research about Thornton and we found out that their slogan was Chocolate heaven since 1911, and we decided to use that in our advert. Then we looked on their website to see what chocolate we could advertise about we choose Continental which is their box of chocolate.
We then came up with our advert it is going to start with a sound of someone unwrapping a chocolate wrapper and eating it then it is going to be a female women voice saying chocolate heaven since 1911 and then its going to say Thorntons the chocolate you've been dreaming about and all through out this advert there is going to be soothing music playing in the background.
Our Target Audience would be woman which are 20+ because that's when you actually start buy chocolates and want to receive a box of continental chocolates and the box is very mature as well.
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